Upgrade your look with

Headshots & Personal Branding Photography

for service-based small businesses serving New England

commercial photographer ling sitting on wood boxes holding rolleiflex camera

Is it time for a new look?

Are you the face of your business?

Do you need to enhance your website or marketing with more personality, authenticity, or professionalism?

If the brand identity of your small business is anchored around your talent & personality, then a personal branding photography shoot or upgraded headshots session is for you.

You know you need to update your headshot. But if you know you could use different “versions” of your photo in your business marketing, then a personal branding session might be a better investment.

A headshot is simply a waist-up shot of you looking at the camera, but personal branding photos include a variety of images at different crops, including full body images. Personal branding photos are more useful in graphic & website design because they usually complement a marketing message, or incorporate more “negative space” for overlaying a headline text.

a headshot
personal branding photo

Who can book a branding photo session?

Elevating the visual identity of your small business can’t always be done with generic stock images or cell phone photos. Branding photography is often called “personal branding” photography because a variety of images are created to highlight the person who is the face of the business. Solopreneurs and service-based small businesses (of less than 12 employees) can benefit from the authenticity and professional touch of branding photos. Your own personality and skills are pivotal to the existence of your business. 
Coaches, consultants, planners, realtors, artists, musicians, health & wellness providers, are among many types of professionals that are ideal for personal branding photography.

Personal branding photography is a creative service for small business owners serving a small, select client base, or clients in a smaller geographical area. Because you don’t have a corporation, and maybe an employee or two, standard commercial photography rates don’t apply. Examples of service-based businesses include: consultants, realtors, health & wellness coaches, financial planners, independent doctors, therapists, creative directors, marketing agency owners, advisors, solo architects, independent contractors, interior designers, graphic designers, website designers, etc.

Selling an artisan product means that you make your own products with your own hands, or you hire a team. Your products are not manufactured in mass quantities overseas. Product photography requires a different rate, but if you are looking for “behind-the-scenes” or “product in the making” images to showcase hand-crafted quality made by real people in your business, then personal branding photography is for you.

If your business has less than 12 employees, serving the local area, then personal branding is for you. Some examples of this includes dental offices, eye care centers, larger health/wellness places, local gyms, smaller insurance businesses, and a small shop or privately owned store.

Personal branding shoots are not a good fit for businesses with 12 or more employees. Because there are more people involved in the business, and the revenue is higher, images will be shown to more faces, therefore the stakes are higher. For these reasons (and more), commercial photography rates apply which consists of planning & creative fees, and image license fees.

You’re the pioneer, point-person, or mastermind of all that your service offers. Customers choose your brand because it’s you. Because the business is based around your talent and skills, the service you provide wouldn’t exist without you. Clients hire you because you are you. Stock photos can’t communicate what you do.

If you’re the only person in your business, no fear! Personal branding is perfect for showcasing the business owner that you are. The focus on the images is you, or your interaction with clients.

Investment

Collections start at $250 + CT/MA tax for a short (1/2 hour) headshot or personal branding session. All sessions include photo review & selection after the shoot.

Photography can be done at pre-planned locations, or at one of the rented studio locations. Simply schedule a call with me and let’s get started!

Collection 1 of 4:

The Lavish

personal branding photography & headshots collection

$3800 + CT/MA tax

Collection 2 of 4:

The Purposeful

personal branding & headshots photography collection

$1650 + CT/MA tax

Collection 3 of 4:

The Basic

personal branding photography & headshots collection

$799 + CT/MA tax

Collection 4 of 4:

The Minimal

personal branding or headshots

$250 + CT/MA tax

photo purchased separately

Past Personal Branding & Headshot Sessions

Most sessions are unique in the style, lighting, backgrounds, theme, and approach. Not sure of how you want your photos to look? I recommend starting a collection of screenshots of images you love. Feel free to browse some of my past work here, or if there’s a certain style you’ve seen elsewhere, please save those images so I can have as a reference.

Ready to Book?

Are you ready for a personal branding session, or headshot photos? Schedule a 15-minute phone call with Ling and we can get started.